Creative Direction + Strategy are absolutely central to the work I do, serving as fundamental skill sets that I have meticulously honed, thoughtfully cultivated, and continuously improved with unwavering dedication and deliberate focus over the past 20+ years.
Here you will find two detailed Case Studies that specifically focus on both strategy and execution, illustrating how I was able to drive significant and measurable gains in engagement, adoption, and sustained growth. These examples showcase the practical application of innovative approaches that delivered impactful results.
For the past ten years, I have successfully managed hundreds of live events, overseeing every detail from start to finish. My expertise particularly shines in assisting executives with their mainstage presentations, ensuring their message is delivered with impact and confidence.
Throughout this time, I’ve had the incredible privilege of collaborating with amazing and inspiring clients on a diverse array of projects spanning experiential, digital, and event creative initiatives. Each project has offered unique challenges and opportunities to innovate, allowing me to continuously grow and refine my craft.
Responsible for ideation, creative direction, design + motion.
*Please note that all sensitive information has been removed.
Generative AI has rapidly emerged as the leading technology in content creation, revolutionizing the way skills are developed and applied. Today, clients have the ability to expand their asset libraries more quickly and cost-effectively than ever before, which is driving a fundamental reevaluation of traditional project timelines and scopes across industries.
In the examples shown, I am responsible for:
. creative direction
. campaign strategy
. prompt development
Throughout my career, I’ve had the unique and rewarding privilege of designing the covers of countless wonderful, inspiring, and thought-provoking stories. Here is a carefully curated sampling of some of my personal favorites, each one reflecting a meaningful collaboration and creative journey.
In every case, I am responsible for:
. creative direction + strategy
. compositing + image manipulation
. layout + design
Over the last fifteen years, UX and multi-platform app design have become a consistent and integral thread throughout my professional journey. While technology continually evolves and transforms our tools and platforms, the fundamental design strategies and core principles underpinning effective design remain steadfast and reliable.
In all examples, I am responsible for:
. creative direction
. functional requirements
. content development
. multi-platform app design
. qa + debugging
. GTM strategy + launch
Digital marketing and campaign development lie at the very heart of my expertise—fundamental skill sets that I have diligently cultivated, continuously improved, and carefully refined with unwavering dedication over the past 20+ years. Throughout my career, I have art directed every project I’ve been involved in, ensuring a cohesive and impactful vision. To highlight some of the most significant work, here are examples of high-profile, national campaigns that I’m especially proud to have led and brought to life.
In every case shown, I am responsible for managing and overseeing:
. concept development
. creative direction
. content strategy
. brand development
. campaign design + compositing
. team leadership
