kelly eismann

Portfolio Case Studies | Strategic Leadership & Innovation

CASE STUDY 1 | CASE STUDY 2

Case Study 2:
AI Opportunity Assessment Across Marketing, Operations + Resource Tracking

Role: Project Lead
Duration: 18 months

Challenge

As an early adopter of emerging tech, I joined a select group of leaders in an enterprise-wide AI Opportunity Assessment. Our focus was shaping AI corporate policy and exploring AI integration across operations, production, services, and products to drive innovation and position the company as a technology leader.

Strategic Approach

• Form dynamic cross-functional teams of 5-6 SME professionals to foster collaboration and drive innovation.

• Offer teams four intensive 8-hour offsite brainstorming workshops for focused engagement.

• Teams were then asked to carefully compile and present their detailed findings to the C-Suite executives.

Key Initiatives & Execution

1.  Predictive Customer Insights:
AI analyzed vast historical data to identify top high-value accounts and optimize targeting, boosting outcomes and campaign efficiency.

2.  Automated Marketing Assets & Personalization
Led AI tool adoption to draft content, target messaging, and personalize experiences. Cross-functional teams refined outputs, cutting repetitive tasks and ensuring brand quality, authenticity, and integrity.

3.  Operational Efficiency
AI-driven dashboards cut manual reporting by 15+ hours weekly, freeing resources and boosting efficiency. They simplify data analysis and speed up decisions for marketing and resource allocation, empowering faster, confident team actions.

Results / Impact

• Boosted campaign targeting accuracy by 18% in pilot programs, showing notable precision and effectiveness gains.

• Cut repetitive reporting, freeing team time for high-impact strategy and better business results.

• AI tool adoption and engagement in three key departments are boosting efficiency and innovation across the organization.

• Significantly strengthened Mitchell’s reputation as a forward-thinking pioneer and early adopter of cutting-edge AI technology.

Key Strategic Takeaways

• Early adoption enables more effective experimentation and fosters iterative learning, allowing for continuous improvement and adaptation over time.

• AI must align closely with core business objectives, ensuring it serves strategic goals rather than simply following fleeting technology trends.

• Phased, human-centered implementation carefully nurtures adoption and fosters lasting, sustainable success over time.

Combined Insights

• Proven ability to lead complex, large-scale initiatives—from brand transformations to seamless tech integration across diverse organizations.

• A clear creative vision, strong employee engagement, and measurable outcomes drive lasting success and innovation.

• Positioned as a visionary and innovative leader expertly bridging strategy, experience design, and the latest emerging technologies.